Don’t let others define you.
Build a brand people trust and talk about.
A guided sprint that helps early stage teams align their positioning, messaging, and story into one simple system.
Created by Atanas Teodosiev.
18+ years in design, incl. work for:
You’ve built something strong.
The product works. The direction is clear.
But the way you talk about it changes too often.
People focus on the wrong details.
The big picture gets lost.
You need a simple way to keep the story steady so people understand your company the way you intend.
What you walk away with
No theory and no empty templates. By the end, you leave with a practical narrative system shaped through guided exercises and designed to be used across the company.
Guided by Sam
Guided by Ava
Guided by Ray
Guided by Sky
Four stages, one flow.
Every stage builds on the last, so the team finishes with a narrative that is aligned, repeatable, and simple to maintain.
Why founders choose the Sprint
Agencies & Freelancers
Great for deep creative work later down the line.
But slow, expensive, and hard to revise as your product evolves.
Online Course
Good for learning frameworks.
But you still have to figure out how to apply them to your company.
Templates
Fast and affordable.
But without guidance, teams end up guessing and staying inconsistent.
The Sprint
A guided system built for early stage speed.
You shape a clear story, positioning direction, and messaging system in a focused, structured flow.
Who it’s for / not for
This Sprint works best for early stage teams who want to align how they communicate.
Good fit
Early stage founder or operator responsible for company communication
Need the team to deliver a consistent story across channels
Ready to shape positioning, messaging, voice, and narrative
Want a structure that keeps everything aligned as you scale
Not a fit
Expect a logo, visual identity, or website design
Want to outsource all thinking
Only want theory without applying it
Prefer a done-for-you service instead of building a system the team can use
Everything you need to align your message and make faster progress.
Startup Brand Sprint
Best for founders ready
to grow their brand
€199
You’ll walk away with
A communication guide and voice your team can follow
A clear positioning direction that strengthens every touchpoint
A company story you can use across product, sales, hiring, and investor materials
Messaging pillars for consistent communication
A practical rollout plan for your next updates
Your narrative system organised inside Notion
Lifetime updates
One‑time purchase