PERSONAL BRAND SPRINT
Shape your brand in one guided sprint.
Designed for early-stage founders who want to launch fast without the cost or drag of an agency
Created by Atanas Teodosiev.
18+ years in design, incl. work for:
Right now, your story feels unfinished.
You’re building, sharing, and holding it up on your own.
The message changes, depending on the day.
The value is there, but it doesn’t always land.
You’re tired of doing it alone.
What you need is a system that gives your brand shape.
What you walk away with
You won't be filling out boxes. By the end you’ll have brand assets you can publish, share, and reuse. Each one is shaped through AI guided exercises that make the work feel fun and doable.
Guided by Sam
Guided by Ava
Guided by Ray
Guided by Sky
Four stages, one flow.
Every stage builds on the last, so you finish with a strategy that’s complete, consistent, and ready to use.
Why founders choose the Personal Brand Sprint
Agencies & Freelancers
Agencies bring a team, but are slow, expensive, and lock you to their schedule.
Freelancers are cheaper and quicker, but quality varies and outputs lack structure.
Online Course
Theory, frameworks, and case studies.
Time-consuming, and no accountability. You consume information but finish without usable assets.
Templates
Fill-in frameworks or workbooks. Cheap upfront, but easy to stall out.
You consume prompts without guidance and finish with half-done documents
No tailored feedback, no polished outputs you can actually use
The Sprint
AI Guided support with 4 coaches. They listen, explain, reframe, and refine your answers as you go.
Tangible outputs.
Complete in a few days at a fraction of agency cost.
Who it’s for / not for
The Sprint works best for early-stage founders who want to take ownership of their brand. Here’s how to know if it’s the right fit for you.
Good fit
Early-stage founder building something from scratch
Willing to put in focused work over a few days
Ready to build strategy, voice, and story
Looking for a simple system to move faster and stay consistent
Not a fit
Expecting a finished visual identity or website
Looking for a shortcut without putting in the work
Only want to “learn about branding” without applying it
Prefer to outsource everything and never own your message
Everything you need to build your brand with confidence
Start Edition
Best for founders
getting started
€99
You’ll leave with
AI guidance from Sam and Ava (powered by GPT)
A clear purpose and mission you can share with confidence
A simple guide to how your brand should sound and feel
A snapshot of your audience and niche so you know where you fit
A well-defined core offer that explains what you sell and why it matters
Notion workspace to keep it all in one place
Lifetime updates
One‑time purchase
Grow Edition
Best for founders ready
to grow their brand
€199
€149
You’ll leave with
GPT AI guidance by Sam, Ava, Ray
and Sky (powered by GPT)
A strong brand foundation (purpose, mission)
A complete personality & voice guide so your writing stays consistent everywhere
A full strategy playbook that maps your audience, niche, competitors, positioning and offer
A messaging system and brand story you can use across bios, pitches, and intros
A rollout plan with bespoke ready-to-use content ideas for your first 4-8 weeks
Notion workspace to manage it all
Lifetime updates
One‑time purchase